Guilherme Paulus has been one of the leading entrepreneurs in the tourism sector in Brazil, as evidenced by awards he received for such leadership in 2017. “The hospitality industry is the art of serving customers well,” as he has described it in several interviews, sums up his approach to building monumental businesses with CVC and GJP, adding “Hotel is equal to church. It never touches, it never ends. It has always to modernize.” Check this article at istoedinheiro.com to learn more.
This impulse to combine a commitment to customer service with upgrading facilities is a business concept that Guilherme Paulus is most noted for, from building new Golf Hotels in Paraná, Brazil, to additional condominum projects. Such thinking is considered courageous for business leader to have acted on in light of high taxation rates in Brazil, and some recent declines in tourism rates. Paulus has also been successful despite inovative competition from Air BnB, which he says cannot compare to the hospitality features his companies provide.
These ventures have built an empire for Guilherme Paulus estimated at US $1.9 billion. He attributes much of this to his relentless drive, stating interviews that he usually gets up at 6:30 to make decisions, tour his hotel sites, and travel around the country. He remains a true believer in the travel industry, and mastering its market. His companies demonstrate this by servicing roughly 60 percent tourists from abroad, and 40 percent of domestic travelers, or 44 million customers total.
Brazil is somewhat dependent on tourism, even encouraging travel by paying the 14th salary of workers for purposes of travel. Guilherme Paulus thinks this will motivate Brazilians to maintain the industry for a long time to come. Guilherme Paulus has been approached by the Ministry to become head of the bureacracy for tourism, but he has declined to get invovled in political positions. He regards his name as a brand in the tourism and hospitality business, which is a legacy he wants to protect.