While there have always been many different food opportunities for people to try while visiting the cities, but Omar Yunes knew that things would only get better if he chose to add a more diverse series of food options to the country. He knew that there was a major lack of sushi in the area and that is why he started Sushi Itto. The brand is one that has been extremely popular in Japan, but it had not been expanded to other countries until Omar Yunes made the decision to bring it to Mexico. It was the first time that the brand had gone international and it was something that made it easy for people to try the different food that they offered. Omar Yunes also knew that it would be much better because the company was one of the first and largest sushi chains to go into Mexico.
Opening a restaurant like Sushi Itto proved to be a great idea for Omar Yunes. Because he knew that the industry was not fully into Mexico yet, he knew that he would have a good chance at being able to serve the country better since he could try different things. As he was learning how to do more and how to make things easier on people, Omar Yunes saw that he could bring more quality to the area. He also knew that he could show people what they were missing out on when it came to the food that they were enjoying.
Since the beginning of his career, Omar Yunes tried his hardest to show people what they could do with the things that they had. He was a true entrepreneur in that sense and that is what made him one of the best people that the country had ever seen. In Mexico, he was popular because he knew what to do and he knew how to do it in a way that made things easier on him. All of the things that he did were aimed at making more money and being able to show others what they could enjoy.