Norman Pattiz: The Unique Recipe for Success


Norman Pattiz is the founder of Westwood One and PodcastOne. With over 40 years experience in radio syndication, Pattiz has had a proven track record o excellent performance. In 2010, he founded Courtside Entertainment Group with the aim of distributing high-quality programming. After recognizing the unexploited opportunities in the audio-on-demand sector, Pattiz launched PodcastOne, a company, which quickly grew to become the leader in the production and distribution of audio-on-demand programming.


Given his wealth of experience and knowledge as a broadcasting entrepreneur, it is worth noting some key points on how the Beverly Hills resident made his empire. During an interview with Ideamensch, Pattiz explained how the idea of PodcastOne began. Moreover, he also gave out some tips helpful to young entrepreneurs. Although his mentors and role models have all passed, Pattiz significantly acknowledges them for their great impact on his life.


There are no typical days, according to Pattiz. Being the executive chairman of a small five-year-old company, he is involved in everything from ad sales, talent acquisition to technology. Accessing ideas before implementing them has helped him achieve a lot. He cautions that the excellence of the implementation scheme will determine if the idea will be worthwhile.


Although there are lots of challenges and in the broadcasting industry, Pattiz is excited by the democracy in content consumption. He argues that this democracy has opened endless conduits that allow public to access the content regardless of the shortcomings. With 40 years of excellent experience, Pattiz feels that he has accurately done all that he could have and has no regrets.


A Leaf Worth Taking


According to Pattiz reading the trades is no longer helpful. He cautioned entrepreneurs to be careful since the trades have gone digital making it difficult to find essential information. Entrepreneurs who aspire to be successful can take a leaf from Pattiz idea of ‘being the first one in the morning and last one out at night.’


Norman Pattiz in Brief


Pattiz is the executive chairman of PodcastOne. Before ascending to his current position, he was serving as the chief executive officer. Pattiz has over 40 years experience in radio syndication, an experience that has earned him opportunities to serve on various boards. Pattiz founded Westwood One in 1974, a radio broadcasting company that quickly rose to reshape the broadcasting industry.


Pattiz served on the Broadcasting Board of Governors from 2000 and was reappointed back in 2002. During his tenure at the BBG, Norman oversaw the launching of American Arabic language television and radio services in the 22 Middle East countries.