Jose Auriemo Neto, Pushing Conventional Barriers in Brazil’s Real Estate Industry Through JHSF

Owing to the high entry costs and competition involved, the real estate industry is one of most difficult in most open economies. However, with the informed application of strategic nous, it can also be one of the most rewarding. This assertion has consistently been proven over the last four decades by the highly innovative Brazilian company, JHSF. The real estate giant is led by the highly zealous Jose Auriemo Neto. Under his able leadership, JHSF has experienced significant growth within and outside the real estate industry.

JHSF was started in 1972 by Neto’s father, Fabio Auriemo. Neto joined the company in 1993 after graduating from FAAP (Fundacao Armando Alvares Penteado) University and had the pleasure of working with his father closely. He was quickly thrust into action at JHSF as he took on the responsibility of overseeing the development of Shopping Metro Santa Cruz in 1997. He impressed in this and every other role given to him thus earning the promotion to become the company’s CEO in 2003, on merit.

JHSF’s most recent move will see the company build on its shopping malls’ presence to make inroads into the retail sector. Neto has been negotiating a number of exclusive partnership deals with luxury fashion brands to have their flagship stores located in JHSF shopping malls. This move will include other unconventional but successful ones taken by JHSF in the last two decades, including purchasing a chain of hotels and undertaking the development of a private airport.

Jose Auriemo Neto is highly passionate about what he does. Consequently, he is highly invested in his work. For example, in 2015 he briefly shifted his entire family to New York to oversee the development of a JHSF project in the city. When not working, he enjoys spending time with his family and traveling.

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