Whitney Wolfe the CEO of Bumble app is on a mission to change the dating scene. The 27-year-old is quite the trailblazer as she has been successful in her entrepreneurship ventures, and has even been named as one of 2017’s Forbes 30 Under 30.
Whitney Wolfe started her first business when she was only 19 and it entailed selling bamboo tote bags, whose sales benefited the victims of the 2010 Deepwater Horizon oil spill. She was a co-founder of Tinder but left in March 2014 due to sexual harassment.
On leaving Tinder, Whitney Wolfe an anti bullying advocate had intended to start an app called Merci which was to be a chat room for positivity where girls could chat and share photos. She then received an email from Andrey Andreev the CEO and founder of Badoo and her current Bumble business partner, who encouraged her to do something on dating, an online platform of sorts. He felt she was better off doing something she was familiar with that is, the dating space and that is how Bumble came about. Bumble has employed 35 people worldwide and its headquarters is in Austin Texas.
Bumble is a female centered app that seeks to protect women from cyber bullying, and women get to make the first move. Reportedly, in its first eight months of operation, Bumble had over 500,000 users and according to the New York Times every month the app was registering 10 billion swipes and 800 million matches. Then Bumble BFF happened. Bumble BFF came about when Whitney Wolfe noticed that users were not only using it to find romantic partners but also making friendships.
Bumble BFF is a module within the dating app. It aims at connecting users who are too busy to socialize and do not have time to make genuine friendships. One can sign in through Facebook and it is easy to log in as Facebook pulls all the information and no one on your Facebook profile will see that you are on the app. It is an amazing invention for women by women.