After the devastation left behind by Hurricane Harvey in Houston and its surrounding communities, one company, in particular, was ready to step in and lend a hand with the recovery process. Stream Energy in conjunction with their newly developed foundation “Stream Cares” was able to bring much-needed aid to the people hit hardest by this horrible storm. This new venture by Stream Energy is seen as an innovation in how companies give back to their respective communities and the added benefits to those companies. Although corporations have had a reputation of giving back, with almost $19 billion donated in just 2016, often these are not rooted in actual physical labor but a stroke of a pen to other foundations or organizations.
Stream cares is a separate branch of Stream energy with the sole mission to create community outreach as well as formulate future philanthropic ventures that can aid the community. This strategic move by Stream is seen as a win-win situation for both parties as on one hand the community is helped through projects funded by the company and on the other hand Stream’s brand gains respect and loyalty. Today, executives are said to be looking to emulate Stream’s methods, however, what all those other companies lack is the relationship that Stream Energy has with its customers.
The Stream Energy business model is rather simple, yet very effective. Stream associates are tasked with the goal to sign up as many people as possible to Stream services, during this time many of these associates create huge networking groups that bring the brand and individuals closer together. This bond between customer and company create a yearning within the company to volunteer and give back to their customers when hard times hit. There is no doubt that Stream and its employees have changed the game for the better.