After the devastation left behind by Hurricane Harvey in Houston and its surrounding communities, one company, in particular, was ready to step in and lend a hand with the recovery process. Stream Energy in conjunction with their newly developed foundation “Stream Cares” was able to bring much-needed aid to the people hit hardest by this horrible storm. This new venture by Stream Energy is seen as an innovation in how companies give back to their respective communities and the added benefits to those companies. Although corporations have had a reputation of giving back, with almost $19 billion donated in just 2016, often these are not rooted in actual physical labor but a stroke of a pen to other foundations or organizations.
Stream cares is a separate branch of Stream energy with the sole mission to create community outreach as well as formulate future philanthropic ventures that can aid the community. This strategic move by Stream is seen as a win-win situation for both parties as on one hand the community is helped through projects funded by the company and on the other hand Stream’s brand gains respect and loyalty. Today, executives are said to be looking to emulate Stream’s methods, however, what all those other companies lack is the relationship that Stream Energy has with its customers.
The Stream Energy business model is rather simple, yet very effective. Stream associates are tasked with the goal to sign up as many people as possible to Stream services, during this time many of these associates create huge networking groups that bring the brand and individuals closer together. This bond between customer and company create a yearning within the company to volunteer and give back to their customers when hard times hit. There is no doubt that Stream and its employees have changed the game for the better.
NewsWatch is one of the leading TV programs that have aired over 20 years that provides reviews on updates on technology, electronic gadgets, a preview of customer reviews on products, travel news, health and celebrity interviews. The company is a part of Bridge Communications. The hosts of the program are Michael Tropeano, Susan Bridges and Michael Ison.
NewsWatch moves with the present media trends and that is its secret to maintaining its audience and position in this competitive entertainment sector. When it first started to air in 1990, they focus mostly on financial news. Through the years it has spread to other areas like technology updates and electrical gadgets. It also has moved to a more enjoyable TV news magazine release thus helping it to capture its audience from all sides. They majorly started to focus on technology news in 2011 after introducing its review sector that attracted a larger audience. In so doing it has had to work with other companies like Fortune 500 that provides NewsWatch with product reviews.
In 2012, it launched App Watch which reviews app for androids, IOS and windows phones. This segment airs weekly on Monday’s at 7 am on AMC Network and ION Television Network and is hosted by Andrew Tropeano. The show also provides entertainment for its audience by interviewing celebrities. Some of the few celebrities who have been hosted on the show are Chris Pratt, Julie Bowen, and Chris Noth amongst many others.
Not only has NewsWatch gained recognition amongst its audience but it has also won the Gold and Platinum Marcom Awards in 2017 and videographer award. To keep in touch with its audience it has a good presence in social media: Instagram, Twitter, Facebook. Their website also contains information of whatever they air. According to Andrew Tropeano NewsWatch future is in social media as more focus nowadays is there.